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Public Diplomacy & Soft Power

On 25 June 2020, Prof Natalia Chaban from the University of Canterbury (NZ) invited me to share my thoughts for her course on public diplomacy. In 20 minutes I reflect on the questions by Prof Chaban and talk about the relevance of researching diplomacy, how the concept of “soft power” relates to public diplomacy, and what is “new” (or not) in public diplomacy.